Dexter is a bot building platform.
Roles
  • Product Strategy
  • UX & Product Design
  • UI Design System Library
  • UX Copywriting
  • Technical Specs & Architecture
  • React Component Development
Challenge
Dexter is a SaaS platform for writing and deploying chatbots across multiple channels—including Facebook Messenger, text message, and Slack. Dexter gives chatbot creators the power to search users, track message logs, tap into in-depth analytics, and connect to a slew of integrations. The key to the Dexter platform is offering a broad range of technical capabilities without intimidating non-developers—any user can launch a simple chatbot, but developers can explore the gamut of possibilities.
Overview
The Dexter platform offers an array of functionality for bot creators: writing a bot script, capturing bot user information, integrating APIs and Javascript, deploying to a range of platforms, broadcasting messages to existing users, exploring user and message data, and integrating with 3rd party APIs like Mixpanel and Slack.
Dexter Dashboard with Bot Analytics
Bot Script Editor
Bot Deploy Page
Bot User Table
UI Component Library
As Head of Product, I designed and helped implement a full codebase of React components and CSS libraries. The library helped speed up development by at least twofold, increasing our speed to market for microproducts, market tests and new features.
Component Logic & Library
The Dexter component library was designed and implemented with a flexible logic—each component has a range of properties that can be easily implemented, without back-and-forth between design and development. As a budding startup, this flexibility allowed the team to implement new features without overly prescriptive compenent logic.
UX & Product Sketching
Before opening up a graphics program to create user flows, wireframes or prototypes, I often begin by sketching high-level flows, wireframes, UI elements, and components. This helps me work through ideas quickly, test ideas before being hindered by the minutiae, and to quickly get ideas in front of key collaborators.
Sign-up & Deploy
One of the key differentiators of Dexter is the ability to get a bot live on a platform in minutes—to do this, we implemented bot themes and one-click deploy for Facebook Messenger, our users’ most-used platform. A user can sign-up, choose a theme, log in to Facebook, and deploy to a page. This allows bot creators to deploy, test and iterate quickly.